Making green toys may be one of the few profitable ventures these days. Before Christmas this year, CNN noted that sales of green toys were on the rise because of previous toy recalls. Newsweek has called manufacturing eco-toys a “good business for a stagnant industry.”
It all brings a big smile to Steve Trash(R)’s face. “I’m glad we’ve reached the point where companies can actually make money by going green,” he said.
You don’t have to look any further than Boulder, Colorado-based ImagiPlay for proof. In 2005, it sold 65,000 toys. In 2007, that number soared to 750,000 toys. Although the numbers are not yet in for 2008, it is likely one of the relatively few toy companies in the United States that saw growth.
The success of eco-toy companies has also made it easier for Steve Trash(R) to launch his own eco-toy, the Green Magic Set, for his adoring fans. Handcrafted from sustainable rubberwood and stained with non-toxic lacquer, ImagiPlay will debut Steve Trash(R)’s Green Magic Set at this year’s American International Toy Fair in New York City (February 15-18, 2009). Kids learn about the environment while also learning some cool magic tricks.
It’s an idea that Steve Trash(R) has had for many years, but one he couldn’t get off the ground until now. “ImagiPlay has the right combination of quality toy making, green practices, and market reach that I was looking for.”
Steve Trash(R)’s Green Magic Set will be available April 2009 wherever ImagiPlay toys can be found, including the ImagiPlay website (www.imagiplay.com) and many, many small green retailers across the United States. Recommended for children 8+. Retail Price: $29.99.
Steve Trash(R), Rockin’ Eco Hero and Kid Comedian has been featured on CBS This Morning, the New York Times, the Los Angeles Times, CBS Marketwatch, and was once the cover-feature for the kids’ magazine The Weekly Reader.
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