I have never watched an entire episode of SpongeBob – I’ve tried a few times but just couldn’t bring myself to sit through it. Well it looks like SpongeBob is going green this year. Here’s an excerpt from a press release:
Nickelodeon & Viacom Consumer Products (NVCP) and Humanity, a cause-driven clothing line, are partnering to create a series of five environmentally themed t-shirts inspired by the network’s top animated phenomenon SpongeBob SquarePants. SpongeBob will be a featured part of The Big Green Help’s water conservation campaign, “SpongeBob and You Save the Big Blue.” Kicking off just in time for its 10th Anniversary, the first t-shirt will make its debut in Park City, Utah, during the 2009 Film Festival.
Marking the first retail presence for Nickelodeon’s ongoing The Big Green Help campaign, the new line of t-shirts will be available in men’s, women’s, boys’, and girls’ sizes. Each tee is proudly made in the U.S. from 100% organic cotton, encrusted with crystals and features schools of fish, jelly fish, turtles and other marine life. Sponge Bob holds the prime spot on the front of the shirt, standing next to a garbage can which reads “Save the Big Blue,” and the inside of the shirt tells the story of Nickelodeon’s Big Green Help campaign.. Retailing at $98, the tees will hit shelves later this year.“As Nickelodeon celebrates SpongeBob’s 10th Anniversary, we are enthused to partner with Humanity, a company who shares our mission to increase visibility of environmental concerns,” said Hal Snik, Senior Vice President of Domestic Licensing, NVCP. “This line of products will appeal not only to die-hard SpongeBob fans, but to trendsetters and eco-connoisseurs alike.”
$98??
Okay, I understand that it is made out of organic cotton. I understand that it is embellished. I understand that it is a special edition. But $98? Not for me.
